Program Overview

Why do PCM Coaching Program Clients Implement & Achieve Positive Results at a rate 7.5 to 66.42 TIMES GREATER than participants of other programs…

Because ONLY The Principle-Centered Marketing™ Coaching Program delivers a complete learning/skill/system-building program. Walk through the tabs below to discover for yourself, why you can be confident you really can succeed in the PCM Coaching Program, even if you’ve tried all kinds of other things before and came up short of expectations, or failed all together.

The 5 “U-Needs,” and Why This Program Succeeds Where Books, Tapes, Seminars & Workshops Fail


Less than 10% of the books that get bought, get read. Implementation rates among people who listen to tapes and go to events ranges from 1.4 to 8.4 percent. Why such a pitiful track record?

Other methods of training are simply incomplete. They give you only some of the key elements you must have to assimilate new knowledge and convert it into meaningful action.

The 5 “U-needs”

If you are to succeed at the highest levels, you need these 5 key elements…

  • The “What To Dos” – You simply must know what to do.
  • The “How To Do Its” – How you do the whats can have an exponential impact on the results you get. A 2-word change in a headline, for example, can increase response to an ad by 1,000%.
  • The Resources to get it done – nobody can do it all alone. You need resources. Tough to get them from books, tapes and events.
  • The Feedback to make sure you do it right – The biggest reason people don’t take action following reading books, listening to tapes or attending events is fear of failure; fear of doing it wrong. Feedback gives you the confidence to know you’re doing it right.
  • The Accountability to make sure you actually do it – Somebody has to hold your feet to the fire. Somebody has to consistently hold you accountable to make sure you do what you know you should, in a timely fashion.

Only an on-going Coaching process, like the Principle Centered Marketing™ Coaching Program, takes you by the hand and guides you through the development of new, immediately applicable knowledge, skill, habits and systems.

You can surely see, can’t you, that this is the most effective and efficient way to gain these vital business assets.

It works for top athletes…

Why not top entrepreneurs like you?

A coach is both your best friend… and your worst nightmare. A coach teaches you the fundamentals… the strategies… the techniques you need to succeed. That’s what makes your coach a best friend.

Then a coach makes you work… makes you practice… gives you feedback on what you’re doing well and what you can improve upon. A coach helps you develop your skills… and here’s where the nightmare part comes in… holds you accountable. A coach makes you DO IT, even when you don’t want to.

By the time you’ve completed your Principle-Centered Marketing™ Coaching Program, you’ll have developed some of the same kinds of feelings for your Marketing Coach as you’ve experienced for your favorite coaches and mentors you’ve had in athletics and other aspects of your life.


Far more than a weekly “cheerleading” call, this content-rich program is tantamount to a Master’s Degree program in marketing.


In fact, it is far more than that… more meaningful, more directly applicable to your business, more tailored to your specific needs, more adaptable to the results you generate, more timeless in its usefulness… because it is Principle-Centered.

Here is the process you’ll experience in building your marketing skills and systems…

  • You’ll receive a, 24 chapter manual, supplementary materials, software, forms and templates, and a set of audio sessions, all to be used as assignment material during the course of the 6-month program.
  • You’ll complete and submit a comprehensive Marketing Needs Analysis, designed to take a “snapshot” of your marketing efforts currently and in the past, along with assessing your current level of marketing skill. You’ll also submit samples of your current and past marketing efforts.
  • You’ll engage in an initial telephone conference, during which you and your Certified Coach will review your Needs Analysis for details, added insights, etc. During that call, you and your Coach will establish a time for a regularly scheduled telephone appointment. These appointments typically last about 40-50 minutes. Your Coach will also make your first assignments.
  • You are responsible for completing your marketing assignments for each session and forwarding them to your Coach at least 24 hours prior to your regularly scheduled phone conference. Plan on spending 1 hour per working day on your program. Of course, you can cram, but that will defeat one of the major benefits of the program… building the HABIT of working ON your business, instead of IN your business.
  • You’ll have Ascend Marketing’s collection of resources at your disposal, including turnkey marketing systems, promotions and programs, creative personnel, design and production capabilities, all available to you at deep discounts. Some are even FREE!
  • At the conclusion of the Program you will receive a Certificate of completion. But by that time you will have received far more. You will have received the knowledge and built the habits, skills, & systems that will serve your business and marketing goals for the rest of you career. And you will have also gained the confidence and control you’ve been looking for, so you’re running your business and you’re not at the mercy of sales reps, consultants and agencies.

The point is, this program is customized for, and responsive to, your specific needs. And it works… Guaranteed!


  • Marketing Plan with Budget & Schedule, addressing all 3 areas of marketing growth
  • Incentive-based Referral System
  • Your Unique Purchase Appeal
  • “Library” of Features & Benefits, Offers & Headlines
  • Upselling systems
  • Building your “Powermid of Profits”
  • Copywriting skills
  • Sales skills
  • Guest/Host Joint Ventures
  • Testing & Tracking systems
  • Direct Mail systems and campaigns


  • Web-based Sales, Marketing & Customer Relationship Management
  • Social, Mobile, PPC & YouTube Marketing
  • Deep Discount Media Buying techniques
  • Broadcast Advertising
  • Print advertising
  • Multi-Step Marketing Systems
  • Getting FREE Publicity and Cause Marketing
  • Sales Presentations
  • Trade Show Marketing systems
  • Affinity Marketing
  • Alternative Marketing strategies
  • And More…



Enroll in the program and experience it for yourself for two sessions, RISK FREE. See if you like the process and the assignments, as well as the feedback. If you decide the program is not right for you, you may withdraw and receive a full refund.

When you decide to complete the program, your investment is still RISK FREE. Apply the principles, concepts, strategies, techniques and systems for a full year. If you have not generated new, measurable revenues directly from your efforts, amounting to at least two times your investment in the program, you may, at your discretion, request and receive a full refund, and keep all program materials.*

*Conditions apply. You must complete the program and make a good-faith effort to apply what you have been given for the balance of one year.

If you’d like more information, or have any questions about this program, you can read our COACH AGREEMENT HERE.  If you still have questions,  please contact us directly: [email protected] or 800-584-7585.

Are you READY TO MOVE FORWARD???  Click the link below to complete your enrollment!!