Be a PCM Coach

Can You Really Earn $100,000.00 or MORE per year working just 24 to 36 hours a week?

Yes you can, IF  you meet these 3 critical criteria…

Not only can you gross $12,000.00 per month, working about half of a normal work week, you’ll also be BOSS FREE; in charge of your own time and destiny; picking your own hours and vacation times – and vacation lengths.

You can work from your own home from anywhere on the planet and you don’t even have to “dress for success” most of the time.

And if you want to work more, you can make more. If you want to work full time, you could make $200,000.00 a year and maybe even more.

But you have to have – or be able to quickly develop – the following 3 skills…

- You must be a decent writer.
- You must be able to authoritatively counsel and consult your small to mid-size business owner, CEO, President, General Manager or other top officer clients.
- You must be able to work a marketing system and be willing to sell.

If you can do these 3 things, you may have what it takes to become an Ascend Marketing independent…

Licensed, Certified, Principle-Centered Marketing Coaching Program Coach.

We provide training, marketing systems, materials, automated operational systems, on-going help… everything you need to succeed.

You bring your skills and dedication to working the program and you’ll be on your way to a fantastic business of your own.


This is not a multi-level marketing company.

This is not an empty promise, business in a box program where you are set up to expect money to rain from heaven for little or no effort on your part.

This is not a get rich quick scheme that you can get into for the cost of a pair of shoes. There is a modest, but meaningful investment required on your part.

And this is definitely not for anybody and everybody. You have to qualify. There are only a limited number of opportunities nationwide and in individual cities.


A legitimate business that requires you to market a proven product… a service that is needed by the vast majority of small to mid-sized businesses.

A system for helping business owners and managers develop skills in the areas where they have very little and need the most… marketing, advertising and sales.

A program with a proven track record of unparalleled success over hundreds of clients and a 20- year period.

A system that offers you extraordinary compensation for minimal effort, but the effort that is required demands a focused, concentrated, application of skills while you are working.


  • You must sell the product. If you expect others to do the selling, you can still Coach, but you’ll only make a fraction of the money. If you’re willing to sell and can take a fair amount of rejection while you’re learning to sell effectively, this may be for you.
  • The program comes with an extraordinary conditional guarantee to your clients. While refunds based on the guarantee have only had to be issued 1 time on nearly 600 clients, they could be, if you screw up, or even if what you advise them to do simply doesn’t work over an extended period of time. (This is also one of the upsides of the program since the Guarantee helps close sales.)
  • About 7% of your clients will not succeed with the program, not because of you or any fault in the program itself, but because of their own lack of follow-through. And while they realize they are not entitled to a refund, they’ll still blame you for it. Candidly, there will be others who won’t succeed as well, but they will acknowledge it is their own fault and still appreciate you for the marketing wisdom you bring to their enterprise.
  • Since the program you’re selling requires 6 months for the client to complete, you will need to consistently market to bring in new clients. We provide other products, services and subscriptions to clients, that can generate a reliable, residual income over time, but the income per client is reduced substantially, once they graduate from the Coaching program.


If you are interested in pursuing this career opportunity the process will be as follows…

  1. Contact Ascend Marketing, Inc. by calling 800.584.7585 or by sending an email to, to arrange an in-depth orientation and interview.
  2. If you’re still interested following the discussion, you will be asked to fill out an Application/Agreement, and submit a $200.00 application fee at the time you apply. The application fee is fully refundable if you are NOT accepted into the program. If you are accepted, the $200.00 application fee will be applied to your License and Certification.
  3. You will be required to complete an extensive Aptitude Survey.
  4. If you are accepted following your submission of the Aptitude Survey, you will be required to attend a five-day training program in Salt Lake City, UT and payment of your Certification & Training Fees will be arranged.
  5. Upon successful completion of the program you will be Certified and Licensed to sell and conduct the Principle Centered Marketing™ Coaching Program and can begin your business.

History of the Program

Nearly 600 businesses have participated in the Principle-Centered Marketing™ Coaching Program. Client companies have included manufacturers, wholesalers, retailers, service companies and professionals.

Examples of the breadth of companies for which the program has provided meaningful help include…

- Retail Jewelers
- Veterinarians
- Carpet cleaners
- Plumbing, heating and electrical contractors
- Natural health retailers
- Outdoor retailers
- Chiropractors
- A vending machine manufacturer
- A steel wholesaler
- Auto dealers
- A fertility doctor
- A mattress and appliance dealer
- A children’s educational bookstore
- Realtors
- And many more

The pilot program for the Principle-Centered Marketing™ Coaching Program was launched with 2 clients in mid-1996. The original program was designed to last for six months, meeting with clients weekly. The original purchase price of the two pilot programs was $1,800.00.

The programs were successful and as a result, the program was consolidated into 16 sessions and the price was raised to $2,400.00.

After several successes and refinements, the program went through a series of tested price increases, which eventually led to the price of $7,800.00. We found as the price went up, we attracted a more dedicated client and there was not a corresponding adverse impact on sales.

Variations of the program have been tested, including group programs for specific industry groups, and program lengths of four months to one full year. Observations and refinements have been made and will continue to be made in improving the system.

Most notably, recent changes in the economy, media and the Internet have required an added and extra emphasis on ONLINE Marketing. We have therefore added content to reflect client needs and bumped the program back up to a full 6-month engagement. And we have increased the price to $9,800.00 to reflect the additional value.

Our research shows that over 92% of participants either have an exceptional or satisfactory experience with the program. Virtually all acknowledge the value of the program and the knowledge and instruction they receive.

Nearly 600 programs have been sold with only 1 refund. Therefore less than $10,000 has had to be refunded against the several million dollars in tuition generated by the program since its inception.

The name of the company under which the program was originally founded was Stevens & James Marketing, Inc. That company was disbanded upon the break-up of the partnership in June of 1999. All rights to the program now reside with original program developer, Jim Ackerman, President of Ascend Marketing, Inc.

Both Ascend Marketing, Inc. and Stevens & James Marketing, Inc. have been members of the Salt Lake City Better Business Bureau, off and on for several years. Although Ascend is not currently a BBB member, prospective coaches are welcome to check the company’s record with the SLC BBB.

Testimonials regarding the program are available on-line by clicking here.